KANZI CONQUERS THE MEDITERRANEAN

As we get into the second part of the commercial season, Kanzi promotional events get to the very heart of things in Italy and Spain.

This Club variety apple – which the VOG Consortium is the main producer of - will be the focus of a number of activities organized for clients and consumers.

From 27-30 January and 3-6 February, shoppers at 15 Ercoreca supermarkets in Bilbao will get to taste this fruit at a variety of tasting events. Every day from 10.00 to 14.00, fair hostesses will be giving out slices of apply to all those itching to savour the tantalizing taste of this kind of apple.

In Italy on the other hand, Kanzi will be exhibiting at Identita' Golose, the international cookery show due to run in Milan from 5 to 7 February. As part of the eight edition of the year’s tastiest event, nature's most appetizing apple will be the star of a mouthwatering culinary demonstration with Marta Grassi, chef at Tantris di Novara. 

After a successful start to the season, in coming weeks commercial events to promote Kanzi apples will be stepped up: in fact, the organoleptic properties and shelf life of the fruit make it particularly well suited to the second half of the sales campaign.