Apfel aktuell / edition nr. 2

• Zöggeler and Kerschbaumer with Marlene
  Quality, talent and discipline. These are the cornerstones of the partnership sealed between the...
  
• Does the future lie in club varieties?
  The tight market situation of apples is heating up the discussion about club varieties...
  
• Melix invests in the future
  With the reconstruction of the loading facility and the building of five new loading...
  
• South Tyrol and Trentino in the same boat
  With the newly elected management board, the integration of Melinda into VOG PRODUCTS is...
  

Apfel aktuell / edition nr. 1

• Marlene® on its way to success in Spain
  In the third year of the project, VOG continued with the marketing and advertizing...
  
• New marketing methods require courage
  The 57th South Tyrolean fruit production conference at the beginning of the year in Meran...
  
• Project VOG 2010 takes shape
  Since February, the whole association has had a clear goal: “Project 2010” must be put...
  
• VOG 2010 – the final spurt
  On January 27, 2010, the VOG plenum gave the administrative board the final green light...
  
• Visible limits
  Provincial parliamentarian Hans Berger spoke at the fruit production conference about the meaningfulness of a...
  
• Bronze for Armin
  As Armin Zöggeler sped over the finish line of the run on his luge in...
  

Apfel aktuell / edition nr. 4 / december 2008

• Apple advertizing on South Tyrol’s markets
  The South Tyrol Apple PGI was again very popular at the large harvest festival of...
  
• Names & Facts
  Managing director Manfred Schweitzer was awarded the Raiffeisen honorary pin in silver at the plenary...
  
• Marlene® conquers the Spaniards’ hearts
  The Marlene trademark is on the rise on the Iberian peninsula. “The Iberian market is...
  
• Marlene® brings Maltese to South Tyrol
  Malta, the sunny island state south of Italy, has for some time now been provided...
  
• Kanzi® seduces
  This year, for the first time, a larger amount of Kanzi, around 1600 tons, was...
  
• A “sweet South Tyrolean” for Norway
  In September VOG sales manager Dietmar Pircher, the salesperson responsible for Scandinavia, Karl Pichler,...
  
• The cornerstones of the pool model
  VOG understands itself as a business group as a consortium of independent cooperatives....
  
• Thanks to Eofrut chairman Erwin Bologna
  Erwin Bologna attended a plenary meeting of VOG for the last time in mid-November, after...
  
• VOG strategy 2010 takes effect
  Green light for the 2010 VOG strategy concept: on December 15th 2009, the VOG plenum...
  

Apfel aktuell / edition nr. 4 / september 2009

• Nicola Zanotelli - export manager
  Nicola Zanotelli from Trent, Italy is the export manager of the new marketing organization From,...
  
• EOFRUT celebrates 50th anniversary
  At the celebration for the 50th anniversary of the founding of the EOFRUT fruit cooperative...
  
• CAFA: New technology as a birthday present
  After 75 years and the reintegration of OG Meran, split off in 1964, OG CAFA...
  
• Frubona also bets on solar energy
  Since the middle of August, the Frubona fruit cooperative has been using solar energy for...
  
• Apple market low
  As always, the annual PROGNOSFRUIT congress deals with the marketing prognosis for the new crop,...
  

Apfel aktuell / edition nr. 2 / may 2009

• Glimmer of hope on the horizon?
  This has never happened before: the reduction in South Tyrolean apples in storage lay far...
  
• Kanzi® was successful on the market
  With sales of around 14,000 tons, GKE NV (Greenstar Kanzi Europe) and its partners can...
  
• Marlene® now speaks Spanish, too!
  After participation in the consumer fair “Barcelona Degusta” at the beginning of March (41,000 visitors...
  
• Electricity from the sun is setting a trend
  More and more fruit cooperatives are using their roof space to harbor photovoltaic units. The...
  
• Multiple residues: the great challenge
  For more than three years, South Tyrolean fruit production has been confronted by demands from...
  

Apfel aktuell / edition nr. 1 / march 2009

• Names and facts
  Norbert Schnitzer, the first chairman of the new fruit cooperative Lanafruit (merger of the former...
  
• Apple market still under pressure
  The months of January and February brought some life into the apple business, but the...
  
• New Internet page for Marlene®
  The new Marlene® site www.marlene.it has been online for nearly three months. Our...
  
• Marketing is the greatest challenge
  There is a lot of movement on the apple sector. That was emphasized at the...
  
• The perfect fruit snack for school from VOG-Products
  VOG PRODUCTS, the processing operation of the South Tyrolean fruit cooperatives, presented its Fresh Cut...
  
• Berlin: Fruit world defies the crisis
  The representatives of the South Tyrolean apple trade were very satisfied upon their return from...
  

Apfel aktuell / edition nr. 5 / december 2008

• About the effects of Marlene advertizing
  When praise comes unexpectedly and that out of the mouths of experts, it feels...
  
• Trio of comedians at the cinema with Marlene®
  In the hotly awaited film by the comedy trio Aldo, Giovanni & Giacomo, the...
  
• School apple project started in South Tyrol
  In fall, a broadly applied information project about the apple was started in South...
  
• After 18 years Gamper leaves VOG
  Apfel aktuell: Your premature resignation as VOG chairman came as a surprise...
  
• Setting a new course after a top year
  Several new points set characterized the last plenary meeting of VOG in the "Haus...
  
• Sound barrier broken
  On the 26th of November 2008 our longtime chairman Matthias Josef Gamper said good-bye to...
  

Apfel aktuell / edition nr. 4 / september 2008

• South Tyrol awaits a good apple harvest
  South Tyrol will bring in an apple harvest of around 910,000 tons, according to...
  
• SQK: Independent, competent und objective
  After an extended period of preparation, the long awaited certificate for the accreditation of...
  
• Year of Records and Innovations
  Chairmen Franz Varesco spoke at the general meeting of VOG Products in "Haus des...
  
• Modì® out of the Starting Blocks
  This year, for the first time, 500 tons of the new apple variety enter...
  
• Marlene® Starts into the New Season
  A German saying states, “An apple never falls far from the tree”. In our...
  
• It’s all about our future!
  On the 27th of March of this year, the general meeting of the association entrusted...
  

Apfel aktuell / edition nr. 3 / july 2008

• Our Future Markets
  In spite of a weak European crop in 2007, autumn sales started sluggishly. The reason...
  
• VOG – Fruit Production Area Nearly Unchanged
  After the conclusion of clearing and new plantings, the current cadastral data for the...
  
• Cofrum and Gargazon-Tisens Merge
  With the fusion of the fruit cooperatives Cofrum (Marling) and Gargazon-Tisens, a future-oriented fruit...
  
• VOG Business Year Ends on the 31st of July
  The postponement of the business year from the 30 th of June to the...
  
• Death of Assomela President
  On the 2 nd of July, Enzo Della Briotta , long-time president of...
  
• Marlene® Break with a New Look
  Airy, fresh, sporty clothing – this description fits the new packaging for Marlene ® ...
  
• Prognosfruit 2008 in England
  On the 8 th of August, the estimates of the European pome fruit crops...
  

Apfel aktuell / edition Nr. 2 / may 2008

• Fit with Marlene
  Many tips for preparing for the hiking and cycling season are the focus of a...
  
• Building blocks for the strategy concept 2010
  Arnold Weissmann, the well-known German management consultant, reduces the success of companies today into one...
  
• South Tyrolean apples score in Norway
  “South Tyrolean Apples in Norway – Pleasure at its highest” This is loosely translated title...
  
• More success through apple consortium
  You can add alone, while in a group you can multiply; joint ventures reach...
  
• South Tyrolean Quality Control is accredited
  While the controls for AGRIOS certification for the 2008 season have already begun, it...
  
• OG Lana: Packing station trendsetting
  Soon, the state-of-the-art packaging and palletizing line of the fruit cooperative OG Lana will...
  

Apfel aktuell / edition nr. 1 / february 2008

• German Fruit Prize
  For the 12th time, “Rundschau“ a magazine for food retailers, and “Fruchthandels Magazin” awarded Germany’s...
  
• Advertising for apple consumption
  Recently a new image campaign was initiated in Italy, France and Holland under the title...
  
• Fresh apple slices from Leifers in demand
  The importance of ready-to-eat products on the market for fresh products in Europe is...
  
• Which variety for the future?
  Between 2000 and 2001 South Tyrolean fruit production stood at the apex of varietal change....
  
• Fruit trade summit in Berlin
  “There is no showcase for the South Tyrolean fruit economy which can be compared...
  
• Award for apple chips
  For the third time, the innovation prize for exceptional new products and services was awarded...
  
• Organic apples: VOG’s strong hand
  South Tyrol, with its share of 25% of the organic crop of the European Union,...
  
• Germany’s capital firmly in South Tyrolean hand
  The South Tyrolean apple industry acted as one of this year’s sponsors of Fruit Logistica....
  
• Global appetite for organics grows
  Organic products mean enjoyment and quality of life. They stand for the connection between...
  

Apfel aktuell / edition nr. 4 / december 2007

• Full speed ahead into new markets
  VOG president Matthias Josef Gamper showed his satisfaction with the recent marketing prices, although...
  
• Project Star ensures a place at the top
  With the help of an external consulting team, VOG Products has developed a new...
  
• Insured against Hail and Wind
  Heinrich Huber
  The insurance campaign 2007 was marked by three cutting differences from last year:...
  
• 91 percent certified products for the food retailing industry
  Georg Warasin
  At the end of October, the group certification according to EUREPGAP was attained...
  
• Fall marketing with highs and lows
  Gerhard Dichgans
  As in the rest of Europe, the harvest in South Tyrol was bigger...
  
• The Meran Christmas Market
  All during the Christmas Season, there's plenty of work to be done – for  Marlene®,...
  
• Marlene® Will Accompany Adults and Kids through the Advent Season
  In this year, a Marlene® Advent Calendar will accompany roughly 430,000 Italian readers of the...
  

Apfel aktuell / edition nr. 3 / july 2007

• Three Countries Promote Apple Consumption
  Alessandro Dalpiaz, Assomela
  In November 2006 Assomela, together with partners from France and Holland, presented the...
  
• Reform of market regulations
  The European Commission suggested at the beginning of the year a comprehensive reform of the...
  

Apfel aktuell / edition nr. 2 / may 2007

• Plant protection substances: it becomes stricter
  Georg Warasin
  Since November 28, 2005 the environmental protection group GREENPEACE has led a pointed campaign...
  
• Minister praises South Tyrolean apples
  Minister praises South Tyrolean apples: "For Italy, Fruit Logistica is the most important trade fair in this sector
  
• Apple proliferation in South Tyrol
  Apple proliferation has been known as a plant disease in South Tyrol since the 50s, but had only appeared more strongly in intensive plantings in the years from 1998 - 2000 – after years of dormancy.
  
• The end of a season without surprises
  After a calm market until Easter, the sales rate sped up considerably in the second...