VOG, BREAKFASTS WITH WHOLESALERS
Breakfast with Marlene®. From mid November to early December the VOG Consortium organised a series of breakfasts in perfect Alto Adige-Südtirol style in the main wholesale markets in northern Italy and in Rome.
Stands were set up with two hostesses who served traders and stallholders with a substantial breakfast, including not only apples but also speck cured ham, cheese and gherkins, a slice of cake and Leni’s apple juice. Customers were then presented with the Marlene® brochure, which explains the new Marlene® concept and illustrates the point-of-sale promotional materials available. Charming Marlene® free gifts were also handed out. It was a friendly, enjoyable contact opportunity, very popular with wholesalers, organised by the VOG Consortium to promote the quality of its Alto Adige-Südtirol apples and underline the importance of the environment where they are grown.