A summer of Heavenly Taste: Cosmic Crisp®’s exciting journey has come to an end, enchanting summer nights in Italy, Spain and Germany with special initiatives designed to create direct and authentic contact with urban consumers, introducing them to new dimensions of taste.

All the events were held in charming locations that combined the magic of the starry sky with the urban world and lifestyle, creating settings that were perfectly in tune with the identity of Cosmic Crisp®. The game changer in the apple category was of course the main attraction, with its distinctive positioning and unique characteristics, offering new horizons of pleasure and appealing to a young, modern audience looking for something new.

In Italy, Cosmic Crisp® enlivened the summer with its participation in the Kappa FuturFestival in Turin, one of the most iconic international events on the electronic music and urban culture scene. Inside Parco Dora, it attracted thousands of visitors with a customised stand, an engaging photo booth and a sampling initiative that highlighted all the crispiness and unique aroma of the heavenly apple.

In Germany, the brand won over the public through a special collaboration with the Zeiss Planetarium in Berlin, combining the tasting experience with an immersive journey among the stars and planets, further strengthening the link between apples and the heavens. Currently, Cosmic Crisp® is also present at Tempelhofer Feld, Berlin’s large park, ideal for walks, bike rides, picnics and cultural events, where visitors can enjoy it while admiring the sun setting over the capital.

In Spain, Cosmic Crisp® brought its unmistakable flavour to the splendid setting of an open-air cinema in the heart of Barcelona, where it accompanied evening screenings, creating a perfect combination of sky, taste and entertainment. Ideal for accompanying every moment of the day, from dawn to dusk, in every summer experience,

Cosmic Crisp® has given consumers the opportunity to discover all its unique characteristics:

• the elegant white dots on its skin, resembling a starry sky, which inspired the name;
• the extraordinarily crispy flesh that melts in your mouth from the very first bite; 
• the harmonious and perfectly balanced taste between sweetness and acidity that completes the Heavenly Taste of Cosmic Crisp®, taking the apple experience to another level.

“The activities carried out in spring and summer are part of a series of initiatives featuring Cosmic Crisp® in magical settings inspired by the sky,” comment Hannes Tauber and Benjamin Laimer, Marketing Managers of the VOG and VIP Consortia. “In addition to promoting the unmistakable taste of this apple, the aim is also to attract a young audience. This is why we believe it is essential to be present in the places frequented by this target audience and to use our experience to evoke unique sensations that open up new horizons and demonstrate how this apple is an authentic and valuable product, suitable for everyday life and capable of expressing a modern lifestyle.”

With Cosmic Crisp®, even a simple taste becomes a moment of connection, inspiration and surprise. From outdoor festivals to urban aperitifs and sunset events, every occasion becomes an opportunity to authentically experience the brand. In addition to the main initiatives, many other activities contributed to a rich programme that began in spring with roadshows, sampling events and exclusive aperitifs – such as those held in selected cocktail bars in Munich – as part of a narrative journey aimed at strengthening the brand’s cosmic image.

Alongside physical events, the communication campaign – aired from April to August – enabled Cosmic Crisp® to reach millions of European consumers, strengthening its emotional and visual connection with the public.

After an exciting summer, Cosmic Crisp®’s journey continues: the apple will be available again at the end of the year, ready to continue delighting with its Heavenly Taste.