Sustainability has always played a central role in the South Tyrolean fruit-growing world. We all want to be part of a world that is more respectful of nature, more socially just and fairer in economic terms. To this end, the ‘sustainapple’ sustainability strategy was launched in 2019.
This strategy is supported by all actors in South Tyrolean apple cultivation and consists of three action areas: ‘The South Tyrolean Apple as a global success model’, ‘We promote healthy eating’ and ‘In partnership with nature’.
More information on ‘The ABCs of sustainability’ is available at www.sustainapple.it.