Sustainable today for tomorrow’s generations.

Our outlook is a window to the future.

"Sustainability is part of our DNA."

For us, sustainability means taking responsibility – for our daily actions, for the people we work with, and for the nature that surrounds us. This principle is deeply rooted in the values of our family-run farms and in our shared vision for the future.

Our approach to sustainability puts people, product and planet at the center. It combines a passion for high-quality food with a commitment to social responsibility and active environmental protection – for today’s and tomorrow’s generations.

Supported by over 4,000 family farms who cultivate their apple orchards with great dedication and experience, we jointly contribute to healthy nutrition and the preservation of small-scale, locally rooted agriculture. In doing so, we are guided by the sustainability strategy sustainapple and by the United Nations Sustainable Development Goals (UN SDGs).

Ecological sustainability

We use the resources that the earth offers us in a responsible manner. We support apple cultivation methods that follow the guidelines of integrated or organic production: we protect the natural balance of apple orchards and preserve the fertility and health of the soil, our most important and valuable asset.

Social sustainability

People and society are at the heart of our work. We want to contribute to quality nutrition. Thanks to our apples, we can feed society with healthy and safe products that are produced in a socially fair working environment.

Economic sustainability

We rely on innovation and state-of-the-art technology to add value to our production chain. We adapt our apple range to market demands and the needs of tomorrow’s consumers. This allows us to guarantee a stable income for the entire value chain and to ensure the continuation of agriculture in South Tyrol.

sustainapple

sustainapple is the sustainable development strategy of the South Tyrolean apple industry. It was launched in 2019 to make the commitment to the environment, society, and the economy visible and to promote concrete measures for sustainable development.
As part of the South Tyrolean apple sector, we work together with our partners on the continuous further development of the strategy. More information about sustainapple is available at www.sustainapple.it.