All our national and international activities and initiatives.
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16 July 2024
Giga®, a mighty success to share
With its unique positioning, the apple appeals to young families and invites sharing
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11 June 2024
Marlene® engages Spanish consumers with a cooking competition and the Carrera de la Mujer
Over 80,000 participants took part in the contest inviting people to explore the gourmet side of the daughter of the Alps. The collaboration with the women’s solidarity race continues.
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10 May 2024
VOG - Home of apples drives the future of the apple category
Sales results are good and there will be a new spring and summer peak with Cosmic Crisp®, RedPop® and Giga®
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28 March 2024
VOG Innovation Corner: a breath of fresh air in the fruit and vegetable department
The Consortium is launching a new display format in several European countries that showcases the most modern brands and creates value and attractiveness for fruit and vegetable departments.
20 February 2024
VOG at Biofach, bringing fresh vigour to organic apples
From Marlene® Bio to the latest brands very popular with consumers, the Consortium’s assortment is a great success at Nuremberg and offers the right apple for every need, 12 months a year.
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14 February 2024
The dawn of a new age. The apple category is flying thanks to the heavenly taste of Cosmic Crisp®
At the dawn of its launch in Europe, it won over many consumers with its heavenly taste. Today, Cosmic Crisp ® is already a shining star in the apple firmament. A true game-changer for the category, available again from 1 February thanks to the VOG and VIP Consortia.
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