All our national and international activities and initiatives.
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05 October 2023
Fruit Attraction, VOG unveils a new way of communicating apple culture
From the Marlene® Aroma Wheel to the brand’s wide range of varieties, the Consortium took visitors to Fruit Attraction on a culinary journey based on origin, expertise and sustainability.
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08 September 2023
Apples, VOG aims to consolidate its position on the Asian markets
At Asia Fruit Logistica, the focus is on varietal innovation and the success of RedPop® in the Far East and South East Asia. Prospects for Thailand and India are excellent.
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01 September 2023
The Cosmic Crisp® balloon takes flight, closing an excellent season
Success for the first long sales campaign for the apple with a heavenly taste. The branded hot air balloon took part in the International Balloon Grand Prix in Todi, impressing participants.
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04 August 2023
Prognosfruit data, VOG forecasts greater quality and a dynamic start to the season
European production down, positive outlook for the Consortium: empty market at the start of the campaign, the challenge is to drive up consumption.
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21 June 2023
The Redpop® apple also convinces retailers in the United Kingdom
Following success in Asia, the apple-shaped snack is conquering the UK with its entry into Waitrose stores and an out-of-home campaign on 78 London buses.
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