News

At Macfrut, the Consortium is unveiling its product lineup for the coming months: a range developed by combining consumer feedback with the needs of customers and points of sale, designed to offer targeted solutions and promote the entire category. 

The brand's entry into the Vietnamese market strengthens its presence in Asian countries: the ‘pop’ apple is winning over consumers thanks to its size, sweetness and convenience. 

Giga® continues partnership with Warner Bros. Discovery Global Consumer Products, while RedPop® makes its Super Hero debut with “Supergirl” ahead of film’s release in June.

The participating works from the contest celebrating Marlene®'s 30th anniversary are the stars if the new campaign: dedicated labels and packaging on store shelves, in-store activities and roadshows and a host of initiatives designed to engage consumers and promote the category. 

Footballing metaphors at the centre of a new shared language to communicate the identity, line-up and formation of VOG, strengthening the Consortium’s role as a future-oriented partner

DOSK, AFG and World Wide Fruit join forces with VOG and VIP to bolster European production of the game changer apple. The new partnerships will guarantee the strategic growth of Cosmic Crisp® in the premium segment and optimal coverage of the European markets.