News

From football metaphors to tje playing field: at Fruit Attraction, VOG outlines the evolution of its strategic approach as a key tool for enhancing the portfolio, simplifying category management and adding value to the department. 

With this new campaign, Marlene® is strengthening its direct dialogue with consumers, inviting them to rediscover the apple as a gift from nature through a journey of flavours, aromas and new ways to enjoy it.

The harvest is underway for the VOG Consortium members. Volumes remain in line with last season thanks to field management strategies that ensure a steady supply. A complete, segmented product line-up has been introduced to simplify in-store selection and drive category value. 

From its collaboration with Supergirl to its digital campaign: this is how RedPop® brings its rebellious spirit to the world of snacking, reaffirming its status as a convenient, sweet and tasty apple to take with you wherever you go.

To coincide with the World Cup, VOG - Home of apples is fielding its summer team: a varied and dynamic portfolio that caters to very target audience and supports customers and stores. 

At Macfrut, the Consortium is unveiling its product lineup for the coming months: a range developed by combining consumer feedback with the needs of customers and points of sale, designed to offer targeted solutions and promote the entire category.