All our national and international activities and initiatives.
Filter the news (6 / 76)
05 February 2026
VOG - Home of apples takes to the field at Fruit Logistica 2026 with a new strategic approach
Footballing metaphors at the centre of a new shared language to communicate the identity, line-up and formation of VOG, strengthening the Consortium’s role as a future-oriented partner
Read more
19 December 2025
Marlene® Contest: ode to the apple
The winners of the “Marlene® celebrates 30 years” competition, a strategic initiative designed to strengthen the bond between the brand, the region and the international public, have been revealed. Another opportunity to involve and inspire consumers, promoting the founding principles of the brand.
Read more
04 December 2025
The Cosmic Crisp® journey into Heavenly Taste continues
Back on the shelves from early December, Cosmic Crisp® continues to win over consumers with many memorable initiatives that can be enjoyed under any sky. With its freshness and unmistakable taste, the Heavenly Taste apple appeals to a curious, contemporary audience seeking new experiences.
Read more
28 November 2025
Harald Weis is the new Chairman of VOG - Home of apples
After 17 years at the helm of the Consortium, Georg Kössler passes the baton to Harald Weis, who will continue to drive the development of South Tyrolean apple farming industry.
24 October 2025
The new season kicks off for yello®, the yellow apple for true connoisseurs
The finest apples from the VOG and VIP Consortia are back on the shelves, ready to win over even the most discerning palates
Read more
02 October 2025
At Fruit Attraction, VOG looks to the future
The ongoing celebrations of the 80th anniversary of VOG – Home of apples used the occasion of the Madrid trade fair to outline the future of the Consortium and the apple-growing sector.
Read more