News

To coincide with the World Cup, VOG - Home of apples is fielding its summer team: a varied and dynamic portfolio that caters to very target audience and supports customers and stores. 

At Macfrut, the Consortium is unveiling its product lineup for the coming months: a range developed by combining consumer feedback with the needs of customers and points of sale, designed to offer targeted solutions and promote the entire category. 

The brand's entry into the Vietnamese market strengthens its presence in Asian countries: the ‘pop’ apple is winning over consumers thanks to its size, sweetness and convenience. 

Giga® continues partnership with Warner Bros. Discovery Global Consumer Products, while RedPop® makes its Super Hero debut with “Supergirl” ahead of film’s release in June.

The participating works from the contest celebrating Marlene®'s 30th anniversary are the stars if the new campaign: dedicated labels and packaging on store shelves, in-store activities and roadshows and a host of initiatives designed to engage consumers and promote the category. 

Footballing metaphors at the centre of a new shared language to communicate the identity, line-up and formation of VOG, strengthening the Consortium’s role as a future-oriented partner