Celebrating taste, strength and the joy of sharing, Giga® apples have launched a new campaign paying tribute to the iconic superhero Superman, coinciding with the release of the highly anticipated DC Studios film, which hit theatres and IMAX® cinemas worldwide on 9 July 2025.

The goodness of Giga® apples has met the heroic strength of Superman thanks to a partnership between VOG and Warner Bros. Discovery Global Consumer Products (WBDGCP), which also brought the apple to the Celebration Tour promoted by Warner Bros. Discovery Italia. The event offered children, adults and families a wide range of fun and engaging activities aimed at film and TV series enthusiasts and fans of the most iconic characters in the history of cinema and entertainment.

“We are excited to partner with WBDGCP to celebrate DC’s globally recognised superhero, Superman,” comments Hannes Tauber, Marketing Manager at VOG. “With this campaign, we want to create memorable experiences for consumers, including at the Celebration Tour promoted by Warner Bros, inviting them to discover the intense flavour and greatness of Giga®.”

Summer activities celebrating the shareable goodness of Giga® do not end here. In selected cinemas, fans who flocked to see Superman were given apple samples to enjoy all their goodness in the theatre. The greatness of Giga® was also featured in an exclusive commercial shown before the film.

The apple was also showcased in themed tasting events and installations at stores, offering consumers an opportunity to discover the full flavour of this unique apple. Finally, with the SHARE YOUR GIGA® MOMENT digital competition, the apple offered an unforgettable weekend in London as a prize. The contest invited consumers to share a creative photo with Giga®, tagging the person with whom they would like to experience the adventure of the trip.