Since the end of October, yello®, the yellow-skinned variety with a tropical aroma, has once again been taking centre stage in the markets. Unmistakable on shelves thanks to its bright yellow colour, it wins you over with its fine, crispy flesh and distinctive notes of pineapple, honey and lemon zest. yello® has confirmed its status as a truly outstanding product intended for discerning consumers seeking high quality and exclusive taste experiences. There are promising early signs for the season: the quality looks set to be excellent.

“yello® is a unique apple in the yellow-skinned segment, a premium product that is perfect for those who value quality,” explain Hannes Tauber and Benjamin Laimer, Marketing Managers at the VOG and VIP Consortia. “With its unrivalled personality and rich aromas and fragrances, it will continue to win over new fans, enhancing the entire apple category.”

Originating in the foothills of the Hida Mountains, known as the “Japanese Alps”, yello® has found an ideal home in the valleys of South Tyrol - Südtirol thanks to the expertise and passion of the apple farmers at VOG and VIP. Today, it is a leader in the premium segment, recognised by connoisseurs for its extraordinary quality and exotic appeal.