The story continues in the Cosmic Crisp® world of taste. The game changer in the apple category is continuing to strengthen its position as a lifestyle product through targeted, disruptive communication and numerous initiatives designed to create authentic, direct contact with urban consumers, leading them to discover new dimensions of taste.

The sales season is off to a very auspicious start in early December thanks to an excellent harvest of over 34,000 tonnes, confirming steady growth and increasingly bright prospects.

Offering memorable experiences under any sky, from dawn to dusk, Cosmic Crisp® is set to enliven the coming months with a packed programme of events dedicated to Heavenly Taste, designed to enhance contemporary lifestyles and the vibrant atmosphere of moments of freedom. With Cosmic Crisp®, even a simple taste becomes a moment of connection, inspiration and surprise. From samplings to tastings and after-work events, every occasion becomes an opportunity to authentically experience the brand.

Campaign highlights will include a series of special events combining tastings with unforgettable experiences in enchanting locations that combine the magic of the starry sky with the urban world and lifestyle, such as the Appia Antica Park in Rome, the Zeiss Planetarium in Berlin and the open-air cinema in the heart of Barcelona. This is just a taste: many other initiatives will be launched as part of a narrative journey aimed at strengthening the brand’s cosmic image, offering guests the opportunity to discover the true essence of the game changer in the apple category. The first turning point for Cosmic Crisp® lies in its characteristics, starting with the appearance that inspired its name. The elegant white dots on its skin resemble a starry sky. The flesh is extraordinarily crispy and, after the first bite, melts in your mouth, releasing an extreme juiciness. The perfectly balanced and harmonious taste completes the Heavenly Taste of Cosmic Crisp® to take the apple experience to another level.

“Cosmic Crisp® is an apple that breaks the mould, not only because of its distinctive taste but also because of the whole image that surrounds it, which we are committed to constantly reinforcing through initiatives that open up new perspectives,” comment Hannes Tauber and Benjamin Laimer, Marketing Managers at VOG and VIP. “With this multi-channel campaign, we want to reach an audience that is looking for a modern and trendy lifestyle, offering experiences that inspire wonder and freedom and make the brand part of their most authentic moments.”

Alongside the evocative atmosphere of the physical events, a communication campaign will be launched to enable Cosmic Crisp® to reach millions of European consumers and consolidate its emotional and visual connection with the public. Storytelling is also featured in stores, where consumers can experience the unique pleasure of its firmness and balanced flavour.

“Thanks to a targeted communication approach and initiatives that highlight its innovative scope, Cosmic Crisp® is continuing to evolve as a lifestyle product, constantly renewing the relationship between taste, experience and inspiration. We are enthusiastically looking forward to the new campaign, buoyed by an excellent harvest and steadily growing volumes that are continuing to drive our progress forward,” conclude Tauber and Laimer.