Two legendary characters, two apples with distinctive characteristics: on the one hand, Giga®, the large, generous apple, ideal for sharing, perfect for a ‘Share Me’ moment; on the other, RedPop®, small, sweet and practical, the ideal choice for a ‘Snack Me’ moment. Two ways to enjoy apples. Two different souls united for a summer set to be truly super! The partnership between the VOG Consortium and Warner Bros. Discovery Global Consumer Products (WBDGCP) has been renewed, with Giga® and RedPop® bringing consumers the strength and charm of iconic Super Heroes such as Superman and Supergirl.

Following last year’s popularity, Giga® has confirmed its extended partnership themed to Superman, while RedPop®, the rebel with a sweet heart, is launching its first collaboration with Supergirl, coinciding with the release of DC Studios’ new film, “Supergirl,” releasing in cinemas at the end of June. One thing is certain: two ways to enjoy apples will accompany a summer of irresistible flavours, with Giga® perfect for sharing and RedPop® ideal as a snack.

“We are delighted to confirm the extended partnership with Warner Bros. Discovery Global Consumer Products,” comments Hannes Tauber, VOG Marketing Manager. “Our campaigns are designed to be engaging and innovative, which is why we chose to join forces with two beloved Super Heroes, Superman and Supergirl. Not only do they confirm the disruptive spirit of our initiatives, but they also highlight the unmistakable characteristics of our products: the might and generosity of Giga® and the lively and rebellious sweetness of RedPop®.”

RedPop® for Supergirl

For the first time, RedPop® is joining forces with Supergirl in a collaboration that celebrates an idea of authentic, contemporary strength. RedPop® brings together character and personality. It attracts attention with its vibrant colours and sweet heart. It is a natural and practical apple-shaped snack that you can take with you to enjoy a moment of pleasure.

Giga® for Superman

Giga® is once again celebrating Superman. Following last season’s success, the magnificent apple par excellence honours the Super Hero who symbolises strength and positivity. Giga® stands out for its impressive appearance, extraordinary resistance and naturally generous flavour: crunchy, intense and balanced, designed to accompany social moments of sharing. Two distinct but complementary paths, ready to highlight and convey each brand’s characteristic features to consumers and enthusiasts. For both partnerships, marketing activities are planned for the summer period in selected European markets, with dedicated initiatives in the retail sector and in consumer contexts. The partnerships involve the use of selected assets, developed with a coordinated approach, linked to Superman and Supergirl, including the famous S-Shield, which will appear on stickers and materials connected to Giga® and RedPop® products, with the aim of creating distinctive visibility and putting its stamp on a summer packed with flavour and adventure.

 

SUPERGIRL

“Supergirl”, the new film from DC Studios, is set to hit Italian cinemas this summer, distributed by Warner Bros. Pictures, starring Milly Alcock in the dual role of Supergirl/Kara Zor-El. The film is directed by Craig Gillespie, based on a screenplay by Ana Nogueira.

When an unexpected and ruthless adversary strikes too close to home, Kara Zor-El (Supergirl) is forced to forge an unlikely alliance as she embarks on an epic interstellar adventure to seek revenge and deliver justice.

Alongside Milly Alcock, the film’s cast also features Matthias Schoenaerts, Eve Ridley, David Krumholtz, Emily Beecham and Jason Momoa.

The film is produced by Peter Safran and James Gunn – the co-chairmen of DC Studios – and is based on DC characters. Supergirl is inspired by characters created by Jerry Siegel and Joe Shuster. Nigel Gostelow, Chantal Nong Vo and Lars P. Winther are the executive producers. Behind the camera, Gillespie is joined by director of photography Rob Hardy, production designer Neil Lamont, editor Tatiana S. Riegel, costume designers Anna B. Sheppard and Michael Mooney, visual effects supervisor Geoffrey Baumann, music supervisor Susan Jacobs and composer Claudia Sarne.

DC Studios presents a Troll Court Entertainment production, a The Safran Company production, a film directed by Craig Gillespie: “Supergirl”. Distributed by Warner Bros. Pictures, the film will be released in cinemas on 25 June 2026.