The spring saw the return of Carrera de la Mujer, the women’s charity race that was run between 12 March and 12 November in some of the country’s biggest cities. A not-to-be-missed event for Marlene® apples which renewed their partnership in 2023 with the initiative dedicated to sport and healthy lifestyles.

The “pink multitude” began in Gran Canaria and over the following few months visited Valencia, Madrid, Vitoria, Gijon, A Coruña, Seville and Zaragoza, before finishing in Barcelona in November. Marlene® organised lots of initiatives to involve participating consumers beginning with the presence in Madrid and Barcelona of Cristina Mitre, journalist, author of The Beauty Mail blog and creator of the multi-award winning El Podcast de Cristina Mitre.

Face of Marlene® at two previous iterations of the Carrera, Cristina Mitre was running the race on 7 May and 12 November and was at the gazebo erected after the race for a meet & greet full of surprises dedicated to her fans.

The Daughter of the Alps brand was also featured prominently at the fair before each stage with a blow-up wall and Marlene® flags, in the welcome pack with a free giveaway for the marathon runners, on the race route with arches and banners, and in the after-race gazebo there were samples of Marlene® apples to refresh the runners after their exertions.

“For many Spanish consumers Marlene® is synonymous with flavour and wellbeing – comments Hannes Tauber, Marketing Manager of the VOG Consortium – For this reason we were really happy to renew our historic partnership with the Carrera de la Mujer, an initiative that promotes female health in all its aspects. Our brand champion in Madrid and Barcelona, journalist and podcaster Cristina Mitre, is the absolute embodiment of these values and it was a real pleasure to have her by our side again this year”.