Organisation

A central marketing system that represents South Tyrolean apples all around the world

VOG is the Consortium of South Tyrolean Fruit Growers‘ Co-operatives. Since 1945, the year in which it was founded, it has grown to become Europe’s leading commercial organisation. The centralised quality control system ensures unique guidelines through growing, quality control, marketing, sales and logistics phases that promote the presence of apples from South Tyrol - Südtirol on markets the whole world over.

Since 2010 the VOG consortium has coordinated the entire sales process of the 12 cooperatives and invoicing takes place centrally.

The aim of this organisation is to improve the efficiency of services, reduce costs and harmonise the quality standards of the products sent to market, so that customers will be satisfied to an even greater extent.