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Organisation

A central marketing system that represents South Tyrolean apples all around the world

VOG is the Consortium of South Tyrolean Fruit Growers‘ Co-operatives. Since 1945, the year in which it was founded, it has grown to become Europe’s leading commercial organisation. The centralised quality control system ensures unique guidelines through growing, quality control, marketing, sales and logistics phases that promote the presence of apples from South Tyrol - Südtirol on markets the whole world over.

Since 2010 the VOG consortium has coordinated the entire sales process and invoicing takes place centrally. The 15 cooperatives are grouped into 5 pools: Pool Meran, Pool Eisacktal, Pool Bozen West, Pool Bozen Süd and Pool Unterland. The managers of the cooperatives are directly responsible for sales, with an accurate identification of the markets and customers to be pursued. The organically grown products continue to be commercialized through the Biosüdtirol cooperative and for the club apples – such as Pink Lady®, Kanzi®, Jazz™, Envy™ and yello® – the point of reference is still the sales office of the VOG consortium, with its headquarters at Terlano.

The aim of this organisation is to improve the efficiency of services, reduce costs and harmonise the quality standards of the products sent to market, so that customers will be satisfied to an even greater extent.

The Terlano headquarters

CEO

Walter Pardatscher
Tel.: +39 0471 256700
Fax: +39 0471 256699
info@vog.it

Chairman

Georg Kössler
Tel.: +39 0471 256700
Fax: +39 0471 256699
info@vog.it

The VOG-Team

Sales

Head of department
Klaus Hölzl

Tel.: +39 0471 256601
Fax: +39 0471 256699
klaus.hoelzl@vog.it

Sales office
Tel.: +39 0471 256600
Fax: +39 0471 256699
sales@vog.it

 

Administration

Head of department
Helmut Gruber

Tel.: +39 0471 256703
Fax: +39 0471 256699
helmut.gruber@vog.it


 

Quality management

Head of department
Kathrin Pirchstaller

Tel.: +39 0471 256735
Fax: +39 0471 256699
kathrin.pirchstaller@vog.it


 

Marketing

Head of department
Hannes Tauber

Tel.: +39 0471 256721
Fax: +39 0471 256699
hannes.tauber@vog.it


 

PR

Head of department
Sabine Oberhollenzer

Tel.: +39 0471 256722
Fax: +39 0471 256699
sabine.oberhollenzer@vog.it