The “heavenly” apple has received enthusiastic feedback both in Italy and in the main international markets. Larger amounts will be available next year, allowing the commercial window to be extended into the summer.
In a complicated environment due to the geopolitical situation and the quantity of European production, the Consortium meets its sales targets. The varietal planning strategy continues.
The new red apple produced by the VOG Consortium has made its debut in Europe and has been trialled for the first time in Asia and the Middle East. Easy to hold and great-tasting, it is ideal as a snack and is also suitable for marketing in the second half of the apple season.