News

To mark the International Year of Fruits and Vegetables, the “World of Fresh Ideas”, a workshop for the fruit and vegetable sector that traditionally takes place with in-person attendance the day before Fruit Logistica, was held online on 26 and 27 May.

Marketing of the envy™ apple has ended with sales at a record high. Thanks to its continuous presence on the markets for almost 6 months and great popularity among consumers, sales of the supersweet apple rose by 50%.

In the days leading up to 9 May, Mother’s Day, consumers who purchased VOG Consortium apples at one of the affiliated cooperatives received a free Marlene® shopping bag featuring the celebratory image created for the anniversary.