Kanzi®, three days of events in South Tyrol

The start of the season was accompanied by a series of promotion and entertainment initiatives held in Merano, Bressanone and Bolzano from 13 to 15 November.


Three days of events in the region’s main towns to promote the new 2018 harvest of Kanzi® apples with targeted initiatives.


The first scheduled event took place on Tuesday 13 November in the centre of Merano, on the last day of the Merano WineFestival. A travelling “troupe” consisting of a video maker, an animator and a “Kanzi® man” enlivened the streets of Merano, handing out Kanzi apples in fun giveaway bags. All those who participated in the engagement activities and were filmed by the troupe received a free Kanzi® gift.


The same entertainment activity was organized on 14 November along the central streets of Bressanone and in Bolzano on Thursday 15 November, the opening day of Interpoma.

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