Marlene® at the Ski World Cup

The South Tyrolean apple brand sponsored the prestigious FIS Alpine Ski World Cup for 5 races in South Tyrol and Norway.


Building on the success of 2018, Marlene® has once again sponsored a major skiing event. The VOG Consortium’s apples were the stars of three World Cup races, which were held in South Tyrol – Südtirol.

Two races saw Marlene® springing into action alongside the champions at the starting gates: on 17th December in Alta Badia for the men’s parallel giant slalom, on 18th December in Val Gardena for the women’s downhill and Super G and on 15th January at Plan De Corones for the women’s giant slalom.

The Ski World Cup is one of the most popular media events. The VOG Consortium’s apples are guaranteed great visibility thanks to the panels placed at the start of the races and to the large banner that runs along the pistes.

In 2019, Marlene® will sponsor another two races: in Kvitfjell in Norway on 2nd-3rd March (men’s downhill and men’s Super G).

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