All our national and international activities and initiatives.
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04 December 2025
The Cosmic Crisp® journey into Heavenly Taste continues
Back on the shelves from early December, Cosmic Crisp® continues to win over consumers with many memorable initiatives that can be enjoyed under any sky. With its freshness and unmistakable taste, the Heavenly Taste apple appeals to a curious, contemporary audience seeking new experiences.
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28 November 2025
Harald Weis is the new Chairman of VOG - Home of apples
After 17 years at the helm of the Consortium, Georg Kössler passes the baton to Harald Weis, who will continue to drive the development of South Tyrolean apple farming industry.
24 October 2025
The new season kicks off for yello®, the yellow apple for true connoisseurs
The finest apples from the VOG and VIP Consortia are back on the shelves, ready to win over even the most discerning palates
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02 October 2025
At Fruit Attraction, VOG looks to the future
The ongoing celebrations of the 80th anniversary of VOG – Home of apples used the occasion of the Madrid trade fair to outline the future of the Consortium and the apple-growing sector.
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19 September 2025
Marlene® turns 30 and announces a competition that engages consumers in creativity
To mark its thirtieth birthday, Marlene® focuses on consumers, inviting them to express the history and values of the daughter of the Alps apple in a work of art. Winners will enjoy authentic experiences at the Gallo Rosso farmhouses in the heart of South Tyrol - Südtirol, to explore the homeland of Marlene® through the eyes of the apple farmers who tend it every da
11 September 2025
Giga® has joined forces with Warner Bros. Discovery to celebrate Superman
An extraordinary apple for an extraordinary summer. A program full of excitement comes to an end: from cinema samplings to in-store tastings, all the way to the exclusive digital contest that awarded an unforgettable weekend in London. Giga® has put its signature on a true Superhero summer.