Pink Lady® open day at Biosüdtirol

On 6 November, a special day was held at the VOG Consortium organic cooperative, exploring the production chain of the apple with the pink sticker.



Pink Lady® was the star of the open day on 6 November at the Biosüdtirol Cooperative in Lana.

The initiative, entitled “Enter the heart of our orchards”, aimed to introduce the apple with a pink sticker, inviting local partners and journalists to discover the stars and values of the Pink Lady® production chain.

On Pink Lady®  Day #2, the Biosüdtirol cooperative, which is exclusively dedicated to processing organic apples, opened its doors to visitors.

The day’s program kicked off with a guided tour to learn about the storage and marketing of BIO Pink Lady® apples, followed by a visit to the apple orchards and finally, a light lunch made with pink-label apples.

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