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8/04/2022

VOG at Fruit Logistica: satisfaction for the first half of the season, optimism for the coming months

In a complicated environment due to the geopolitical situation and the quantity of European production, the Consortium meets its sales targets. The varietal planning strategy continues.

Despite the complex international situation, the VOG Consortium shows a positive balance sheet for the first half of the season and registers optimism for the continuation of the campaign. The analysis of sales trends, the international challenges, and the complexity of the commercial season comes from Berlin, where the Consortium brought its innovations to the space dedicated to South Tirol/Südtirol in Hall 2.2. 

“We are in a time of great transformation within the international markets. This is a context whose evolution is difficult to predict - said the Director of VOG Walter Pardatscher - However, we can say that, so far, the commercial season has shown satisfactory results. Our structure and our varietal offer allow us to cope with this complexity, as evidenced by the many satisfied customers we met at the fair in Berlin". 

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