All our national and international activities and initiatives.
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02 October 2025
At Fruit Attraction, VOG looks to the future
The ongoing celebrations of the 80th anniversary of VOG – Home of apples used the occasion of the Madrid trade fair to outline the future of the Consortium and the apple-growing sector.
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19 September 2025
Marlene® turns 30 and announces a competition that engages consumers in creativity
To mark its thirtieth birthday, Marlene® focuses on consumers, inviting them to express the history and values of the daughter of the Alps apple in a work of art. Winners will enjoy authentic experiences at the Gallo Rosso farmhouses in the heart of South Tyrol - Südtirol, to explore the homeland of Marlene® through the eyes of the apple farmers who tend it every da
11 September 2025
Giga® has joined forces with Warner Bros. Discovery to celebrate Superman
An extraordinary apple for an extraordinary summer. A program full of excitement comes to an end: from cinema samplings to in-store tastings, all the way to the exclusive digital contest that awarded an unforgettable weekend in London. Giga® has put its signature on a true Superhero summer.
04 September 2025
Cosmic Crisp® stars in a summer of Heavenly Taste
From the music of the Kappa FuturFestival to cinema under the stars in Barcelona and an exclusive partnership with the Zeiss Planetarium in Berlin: with its freshness and unmistakable taste, Cosmic Crisp® has put its stamp on a summer of Heavenly Taste through memorable experiences aimed at a curious, contemporary audience seeking new experiences. At the end of the year, Cosmic Crisp® will return to the shelves to continue inspiring with its Heavenly Taste
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28 August 2025
New VOG harvest, encouraging signs from the markets
The new apple harvest has begun for the Consortium’s more than 4,000 members. High quality and availability all 12 months of the year, and a good outlook for the start of the campaign
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11 June 2025
Giga® joins forces with Warner Bros. Discovery Global Consumer Products for new Superman promotional partnership
An extraordinary apple for an extraordinary summer – celebrating flavour, strength and the joy of sharing, Giga® apples join announces a new campaign in celebration of the iconic Super Heroe, Superman ahead of the upcoming movie release
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