Kissabel® is the brand that identifies a range of coloured-flesh apple varieties – from pink to deep red – developed exclusively through natural breeding techniques as part of the IFORED programme. IFORED is an international partnership involving some of the world’s leading production and marketing companies.

An apple that looks traditional on the outside, yet reveals surprisingly red or pink flesh within. Its special appeal lies precisely in the moment of surprise: biting into an apple and discovering the unique colour of its flesh and its extraordinary taste.